Why David Ogilvy Is Wrong About Dishonest Advertising
Image via Wikipedia As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come...
View ArticleThe GAP Logo Poll: Is Ignoring Brand Equity A New Marketing Trend?
It is easy to take relationships for granted. This is in business or life, when something becomes so familiar it can fall into the back ground and its value becomes easy to forget. Last year Tropicana...
View ArticleWhat's Next For The World's Biggest Virtual Earthquake Drill?
On October 21st of this year, nearly 8 million people across California dove under desks, strapped large appliances to the walls and participated in what could easily be called the largest virtual...
View ArticleThe Agony Filter
There is a new travel website called Hipmunk that has an interesting philosophy about searching for the best flight deal online. Instead of showing you every flight combination that could save you an...
View ArticleEverything You Need To Know About Twitter Strategy In Two Tweets
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn't. For a consumer that is going on Twitter to complain...
View ArticleThe Best And Worst Of Super Bowl Marketing Strategy 2012
I couldn’t help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and...
View ArticleHow United Could Have Avoided Frustrating Staff And Alienating Customers
This might surprise you, but Zappos doesn't offer standard overnight shipping. But for years customers of the site have been getting overnight shipping even though they didn't ask for or even pay extra...
View Article5 Insights From The 2012 Social Media Marketing Industry Report
Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing. Based on the responses of over 3800 surveyed marketers, the report offers...
View ArticleHow To Tell Better Stories: 10 Profound Lessons From The Future Of...
Walking off the ferry into Snug Harbor on Staten Island, there was a big motorcade of cars and police standing there. It was the first and most obvious clue that this first ever Future of StoryTelling...
View Article15 Marketing Trends To Watch In 2013 + FREE Ebook!
A few days ago, I published the full 96 page report of my 15 marketing trends to watch for 2013 on Slideshare – and published an ebook on Amazon on the trends and how to use them for your business....
View ArticleThe Underappreciated Reason SXSW Matters (In A Word)
It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up...
View ArticleThe One Thing Every Brand Needs To Build Trust
Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities...
View ArticleWhy Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit...
View ArticleThe 5 Worst Habits Of Selfish Brands
Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only...
View ArticleThe Best And Worst Of Super Bowl 2016 Marketing Strategy
I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want...
View ArticleEverything You Need To Know About Twitter Strategy In Two Tweets
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn't. For a consumer that is going on Twitter to complain...
View ArticleEverything You Need To Know About Twitter Strategy In Two Tweets
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn't. For a consumer that is going on Twitter to...
View ArticleThe Best And Worst Of Super Bowl Marketing Strategy 2012
I couldn’t help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and...
View ArticleHow United Could Have Avoided Frustrating Staff And Alienating Customers
This might surprise you, but Zappos doesn't offer standard overnight shipping. But for years customers of the site have been getting overnight shipping even though they didn't ask for or even pay...
View Article5 Insights From The 2012 Social Media Marketing Industry Report
Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing. Based on the responses of over 3800 surveyed marketers, the report offers...
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